Cold plunges are everywhere. These recovery tools have surged in popularity, driven by their health benefits like muscle recovery, improved circulation, and mental clarity. Today more homeowners (and renters) are installing them in their homes.
If you’re a pool service business owner, this trend allows you to diversify your offerings and increase revenue. By integrating cold plunge setup and maintenance services into your offerings and leveraging digital marketing to promote these services, you can boost your bottom line.
Of course, if those clients also have a pool, you can bundle both services for a higher recurring fee. With cold plunges still being adopted by the mainstream, your pool service business can be first in line in your local area.
In this post, you’ll discover how your pool service business can capitalize on the cold plunge craze with effective marketing and offers.
Let’s dive in.
Strategy #1: Offer Subscription-Based Cold Plunge Maintenance
Why It Works
Like pools, cold plunges require regular maintenance to ensure they’re clean, safe, and functioning optimally. Algae build-up, filtration issues, and temperature calibration are just a few things that need regular attention. A subscription model helps your clients maintain their cold plunges without the hassle, while providing your business with steady income.
How To Implement
Set up weekly, monthly or quarterly maintenance packages tailored for cold plunges, including cleaning, filter changes, temperature regulation checks, and water quality adjustments. Offer tiered pricing to suit different budgets and emphasize the peace of mind clients get from a seamless, hands-off maintenance experience.
Digital Marketing Strategies
Promote these packages on your website and social media channels. Use Facebook Ads to target people interested in health, wellness, and cold therapy, specifying geographic location to attract local clients. Speak to the hassle of cold plunge users doing it themselves and showcase how regular maintenance keeps their plunge experience enjoyable.
Strategy #2: Position Your Pool Business as a Cold Plunge Expert
Why It Works
People who invest in a cold plunge are often very focused on their health. They’re also willing to spend a lot on it. By positioning your business as a knowledgeable partner in cold plunge maintenance and wellness, you can become a trusted resource, driving client loyalty and attracting new leads.
How To Implement
Create a “Cold Plunge Maintenance Guide” on your website that includes tips on water temperature, cleaning frequency, and the importance of filtration. Consider adding a blog section that discusses the benefits of cold plunging, how to get started and tips for maintaining equipment.
Digital Marketing Strategies
Use content marketing to attract an audience searching for cold plunge information. This can be done through SEO-driven blog posts and lead magnets like a downloadable “Cold Plunge Care Checklist” in exchange for email subscriptions. This list can then be nurtured with automated emails offering cold plunge tips, promotional discounts, or seasonal service reminders, helping you stay top-of-mind. Search forums for specific brand names so you can create content that leverages their brand authority.
Strategy #3: Create a Cold Plunge Installation Service
Why It Works
Installing a cold plunge is complex. Most people lack the expertise to do it themselves. By offering a setup service, you not only meet an emerging need but also establish your business as the go-to solution from installation through maintenance.
How to Implement
Develop an installation package that includes site assessment, product recommendation, installation, and an introductory maintenance session. Work with suppliers or cold plunge equipment retailers to secure partnership discounts, giving clients an added incentive to work with you.
Digital Marketing Strategies
Run Google Ads targeting keywords like “cold plunge installation near me” or “buy cold plunge setup service.” Set up landing pages dedicated to installation services with customer testimonials, clear pricing, and photos of completed installations. Share these on social media platforms like Instagram, where you can tag local influencers who might be into health and wellness.
Strategy #4: Use Facebook and Instagram to Target Cold Plungers
Why It Works
Social media platforms like Facebook and Instagram are ideal for reaching a demographic interested in health trends. With precise targeting tools, you can place ads directly in front of potential clients interested in cold therapy, wellness, and home fitness.
How to Implement
Create ad campaigns focused on your cold plunge maintenance packages, subscription services, and installation offerings. Use high-quality visuals and simple messaging like, “Turn Your Cold Plunge Routine into a Breeze with Our Maintenance Services” or “Ready to Install Your Cold Plunge? Let Us Handle the Setup!” Make sure your ads link to specific landing pages that convert traffic into leads.
Digital Marketing Strategies
Utilize retargeting ads for those who visit your website but don’t convert right away. You can remind them of the convenience of professional cold plunge maintenance or highlight limited-time offers on new installations. Retargeting helps keep your services in front of users who have already shown interest in cold plunges.
Strategy #5: Partner with Local Wellness Influencers and Gyms
Why It Works
Influencers and local fitness centers can introduce your services to an audience already invested in wellness. Gyms with high-end wellness amenities often have members looking to bring similar experiences into their homes.
How to Implement
Reach out to local wellness influencers who might already have a cold plunge and offer them a free maintenance session in exchange for promoting your service to their followers. Contact local gyms to see if they would allow you to leave flyers or collaborate on a wellness day, where you can showcase your cold plunge maintenance and installation services.
Digital Marketing Strategies
Share influencer testimonials and any collaborative events on your social media and website. You can even create case studies on these partnerships to build credibility and showcase real-world applications of your services.
Strategy #6: Provide Seasonal Cold Plunge Preparation & Shutdown
Why It Works
Like pools, cold plunges may require seasonal preparation and shutdown. Offering these services helps you capture additional revenue from clients who might not need monthly maintenance but still want expert support for opening and closing their cold plunges.
How to Implement
Develop a seasonal package that includes draining, deep cleaning, cover installation for winter and recommissioning for spring. Market these services as essential for maintaining the longevity of a cold plunge investment.
Digital Marketing Strategies
Send email blasts or SMS reminders to existing clients about these seasonal services. Create blog posts explaining the benefits of professional seasonal care and use SEO to attract cold plunge owners looking for winterization or reopening help.
Dive Into the Cold Plunge Craze. Grow Your Pool Service Business
The rise of cold plunges is a unique opportunity for pool service businesses to expand their offerings, increase revenue and tap into a new audience. As more people bring high-end equipment into their homes, demand for professional expertise will increase.
That’s where your pool service business comes in. By introducing subscription models, seasonal services and digital marketing, you can transform your pool service into a go-to destination for all things cold plunge. Embrace this wellness trend, position your business as an expert and watch as your bottom line grows.
At Slamdot, we can help you with all these strategies. From setup to execution and testing, we work with home service businesses to drive ROI.
If you’re interested in learning how, request a Fast Quote and we’ll be in touch!
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